We all know that the foundation of eCommerce SEO is keyword research.
More than half of the shoppers surveyed in the global retail survey say they use Google to research what they want to buy online.
This is why SEO is your golden ticket to organic visibility.
Think about it: Before you create content for your website, you need to know what terms your audience uses to search for products like yours.
How will you solve their problems without knowing the keywords behind their search intent?
You have to build your content with search engines and your users in mind.
The sooner you understand how SEO is changing and adapt your strategies, the sooner you’ll see ROI from e-commerce SEO.
Isn’t it impressive how far SEO has progressed?
Jump on the SEO train with me and I’ll show you why it’s important.
Why is e-commerce SEO so important?
You are trying to get new customers to come to you.
If search engines can’t find you easily, you won’t get their attention.
If you don’t invest in keyword research, your website is basically Starbucks secret menu.
This is why it’s an important first step in any e-commerce SEO campaign.
Ecommerce SEO done incorrectly can do one of two things:
The keywords you’ve selected aren’t generating the traffic you need or don’t match your customer’s search intent.
But getting the attention of prospects comes at a cost.
For example, the average cost-per-click in the apparel industry is about 89 cents.
Analyzing the Word Stream results, the average cost per action is just under $10. Cost-per-action is a pricing model that depends on specific actions for which payment is eligible. B. Forms Sold or Submitted.
CPC can generate fast and profitable sales, but it can cost you thousands of dollars to acquire new customers.
Using SEO for e-commerce will make your website appear on his SERPs and get free organic traffic.
But there are some mistakes you should avoid if you want to succeed.
Ambiguous Product Description: Here you can enter meaningful keywords for your product. Write product descriptions to help your customers understand what to expect. Think of the search queries from your users when naming your product. Optimizing your product page will increase your chances of ranking higher for your product. The product description is clear and answers key questions that prompt the user to complete his shopping cart.
View Product Reviews: The beauty of product reviews is that they are generated by customers. It’s basically user-generated content on the screen. Reviews share a customer’s unique experience with a product. This site is like a living update that brings more people to your site. Reap the SEO benefits that reviews bring to your eCommerce e site