HOW TO USE TWITTER CAMPAIGN PLANNER
Have you ever launched an advertising campaign only to find that it didn’t hit the mark? It’s possible that you didn’t quite reach the audience you wanted and your ad didn’t convert as expected. Waste of time and money. Wouldn’t it be nice to have a simple tool to predict your ad campaigns before they’re released? Right. This is called the Twitter Campaign Planner and it can make a big difference in your success if you are looking to grow your business on Twitter. How does the Twitter Campaign Planner work? Read on […]
HOW CAN YOU INCREASE YOUR DOMAIN AUTHORITY AND HOW LONG DOES IT TAKE?
I’ve spent some time improving my domain authority, but so far it hasn’t been as successful as I would have hoped. Your frustration is understandable, as 42% of his marketers judge a website’s domain authority by the quality of their backlinks. It’s no secret that all brands rank higher in search results than their competitors and are vying for that top spot. Build link equity, but don’t obsess over domain authority. Treating domain authority like a vanity metric isn’t […]
WHAT THE NEW GOOGLE SEARCH ESSENTIALS TELLS US ABOUT SEO
Are you familiar with Google’s webmaster guidelines? It’s been around for years and has broken down the do’s and don’ts of SEO. But that was outdated. So Google replaced it with Search Essentials. This presents a whole new set of requirements if you want to be successful with SEO. They are more specific about what they like and dislike. Much of it is vague like the old webmaster guidelines, but it contains some useful details from an SEO perspective. Here’s what you need to know. Automated Content […]
EXAMPLES OF E-COMMERCE SEO DONE RIGHT (AND MISTAKES TO AVOID)
We all know that the foundation of eCommerce SEO is keyword research. More than half of the shoppers surveyed in the global retail survey say they use Google to research what they want to buy online. This is why SEO is your golden ticket to organic visibility. how? Think about it: Before you create content for your website, you need to know what terms your audience uses to search for products like yours. How […]
SEO Expert’s Guide to a GA4 Landing Page Report of 2023
As the end of Universal Analytics (UA) approaches in 2023, learning how to create a Google Analytics 4 (GA4) Landing Pages report is more important than ever. Changes can be difficult. What steps are you taking to stay ahead? This post isn’t the definitive guide to Google Analytics, but it does show you how to set up GA4 and the best GA4 tips. From setup to best practices, once you’re done, you can confidently create landing page reports in GA4. […]